New Product Development Manager


New Product Development (NPD) Manager

this is itsu
itsu is a healthy eating, Asian inspired food brand with over 70 shops in the UK, a US market entry and a thriving grocery wholesale business, stocked in all UK major supermarkets. We’re renowned for our [eat beautiful] food which is made fresh in every shop, every day. We’re one of the UK’s coolest brands with over 1,300 employees. Each week we have over 300,000 fans visiting our shops. We’re officially ‘One to watch’!

this is the job
The NPD Manager, who reports to the Quality & Compliance Director, oversees all food development from concept to launch and works closely with our founder Julian Metcalfe and the senior management team of itsu. The successful candidate will demonstrate true passion for Asian food, strong nutritional knowledge, commercial awareness and great project management skills.

Extends and refines itsu’s hot and cold menus to drive market leading performance in the healthy, Asian, food-to-go space
Translates delicious dishes into products that can simply and easily be replicated across the itsu estate at scale and under time pressure
Keeps track and analyses food and lifestyle trends, new product launches and category performance
Delivers a product range that meets customer, commercial and operational KPIs
Directly manages or supervises all NPD projects from concept to launch in itsu stores in line with the Food Calendar
Ensures all projects follow the agreed process and are delivered on time and on brand
Interacts closely with the Quality & Compliance, Marketing & Supply Chain teams to ensure harmony and that deadlines are met
Ensures all recipes are translated into ‘How to Cards’ and other relevant ‘How to’ documents
Cares about customer nutrition with the capability to calculate and refine product nutritionals based on recipe and ingredient changes
Owns product development through recipe system with direct responsibility for providing pricing recommendations based on recipe costings
this is you

You have 2+ year experience in project management of new product launches within the food & drinks industry
You are driven and ambitious with the energy to work within a growing business that is constantly evolving
You display brilliant organisational skills
You love simplification of processes
You have a creative mind and love beautiful food
You have a passion for Asian food
You have nutritional knowledge
You are passionate about the detail
You have commercial awareness
You are proactive, and solution focussed
You enjoy building strong relationships with others and have great communication skills
You put people at the heart of everything you do by displaying the 4 itsu qualities:
I take pride [in what I do]
I genuinely care [for people]
I want to grow [myself & others]
I build trust [around me]

things we like

commercial thinkers
challenging minds
critical friends
those who have people at the forefront of their mind
those who think shop first

apply now
  • free itsu
  • 50% discount at itsu any time
  • 31 days holiday
  • company pension scheme
  • private medical insurance
  • commuter club
  • health cash plan
  • support 24/7 for your wellbeing
  • critical illness scheme
  • legendary parties
  • discounts at major retailers
  • life assurance