Group Digital Marketing Manager


Group Digital Marketing Manager

this is itsu

itsu is a healthy eating, Asian inspired food brand with over 70 shops in the UK, a US market entry and a thriving grocery wholesale business, stocked in all UK major supermarkets. We’re renowned for our [eat beautiful] food which is made fresh in every shop, every day. We’re one of the UK’s coolest brands with over 1,300 employees. Each week we have over 300,000 fans visiting our shops. We’re officially ‘One to watch’!

this is the job

itsu are looking for a Group Senior Digital Marketing Manager to join the marketing team, reporting directly into the Group Brand & Marketing Director.
itsu is a leading brand and in an increasingly digital world we want to ensure we’re at the forefront of fast-paced changing customer expectations and behaviour.

You will be responsible for defining and executing the company vision for how itsu can grow its reach, exposure and customer loyalty through digital marketing strategies and experiences. This will include leading a team of 4 in the management of the itsu website, social media channels, eCRM database, loyalty program and app, itsu delivery, paid advertising & digital activation in store.

You will also have the opportunity to work directly with founder Julian Metcalfe, having previously co-founded and built Pret A Manger into a global brand.

Core responsibilities

Develop a digital vision and strategy to build sales and develop the itsu brand presence online, maximising exposure through engaging, brand-building mechanics
Have a detailed roadmap to achieve this vision and lead a small team to deliver in a fast-paced environment
Coordinate a flexible yet consistent content strategy across social, email and website
Develop an ambitious influencer strategy that will step change the brand’s reach & presence online and have a significant impact on sales
Develop an email marketing program to ensure we build, nurture and commercialise our eCRM database
Manage the build, launch and growth plan of a brand new itsu loyalty app.
Support the business in the planning, execution and rollout of tech that ensures we improve the itsu customer experience for today and the future
Support the growth plan of itsu delivery including online advertising, management of 3rd party partnerships & improving itsu’s own delivery website user experience
Ensure our customers’ experience of getting in touch with itsu is world class
Manage the digital marketing budget and determine the appropriate balance of marketing investment between digital channels in order to maximise impact.
Manage 4 direct reports ensuring they meet their targets and are personally developed

This is you

Experienced & knowledgeable in digital marketing with 6+ years experience
Driven and ambitious, with the energy to work within a growing, fast paced business
Assertive and confident in ability to get tasks done
Enjoy working as part of a team, with the ability to lead, develop others and work cross-functionally
Up for being challenged, and challenging stakeholders
Resilient and appreciative of the fact itsu is a dynamic place to work
Willing to be hands on in a very lean organisation
Can cope with the pressure of having to make important decisions and meet tight deadlines
Pragmatic, thoughtful and customer driven
Commercial & entrepreneurial
Experienced & knowledgeable in digital marketing with 6+ years experience
Agile & confident
focused on achievements
An effective collaborator, communicator and influencer at all levels
Excellent agency and relationship management skills
Experienced in project managing new initiatives
Understand the role of data in order to drive effective marketing ROI
Numerate & analytical
University degree essential

You put people at the heart of everything you do by displaying the 4 itsu qualities:
I take pride [in what I do]
I genuinely care [for people]
I want to grow [myself & others]
I build trust [around me]

things we like

Listeners, empathisers, commercial thinkers, challenging minds, critical friends, team players, creatives, those who have people at the forefront of their mind, those who think shop first, those who are themselves

apply now
  • free itsu
  • 50% discount at itsu any time
  • 31 days holiday
  • company pension scheme
  • private medical insurance
  • commuter club
  • health cash plan
  • support 24/7 for your wellbeing
  • critical illness scheme
  • legendary parties
  • discounts at major retailers
  • life assurance